Business

There has been a lot of articles written lately on Rupert Murdoch's latest comments regarding the need to charge online readers for the content they access to the business model The Wall Street Journal utilizes. Murdoch recently announced that additional News Corp's newspapers would be charging users access to their online content.

Speaking on a conference call as News Corporation announced a 47 percent slide in quarterly profits to $755 million, Murdoch said the current free access business model favored by most content providers was flawed.

"We are now in the midst of an epochal debate over the value of content and it is clear to many newspapers that the current model is malfunctioning," the News Corp. Chairman and CEO said.

"We have been at the forefront of that debate and you can confidently presume that we are leading the way in finding a model that maximizes revenues in return for our shareholders... The current days of the Internet will soon be over."

That pay for content business model that Murdoch wishes to spread to the the rest of the News Corp holdings has worked pretty well for the WSJ. Yearly subscription to WSJ.com is around $100 and the business news site recently introduced a cheaper micro-payment system. Deane Barker recently pointed out this story on his Gadgetopia blog. Barker points out that this business model could possibly work for additional online news sources, but Murdoch needs "another big player on the bandwagon, and he might kick the snowball off the hill. Gannet? New York Times Company?". Barker's point is that for News Corp's subscription model to work, access to news content needs to be limited at other places online too. In my opinion, a fight against free online content is a war that has already been lost.

As a subscriber to the WSJ in both print and online content, I do see paid online subscriptions working for niche news sites. I however have serious doubts that the model can work for general news. People are willing to pay and only pay for content they can get nowhere else online. The news articles found in the WSJ is unique content and since its also content of value, I'm willing to pay for it. However, reporting general news is a much different game. Even if the majority of newspapers started charging access to their content it only takes one newspaper willing to offer that same story for free to break the pay for access model.

A recent article in ComputerWorld discusses observations made by a Denmark-based analyst regarding wikis in the enterprise.  The analyst points out that wiki technology alone won't deliver if the organization cannot overcome obstacles in its own culture as well as the lack of true content management in a wiki.

One issue is the hype surrounding wikis or the blind faith with which they are approached, said Jespersen. "People often look to Wikipedia as a free form where everyone is contributing, and why could we not do the same with our organization?," she said, having observed wikis entering the scene to compensate for an intranet that has fallen to the wayside. But, she said, technology alone won't resolve that issue.

Jespersen lists three myths surrounding wiki implementation that might make some organizations rethink the expectations they've built around their platform.

The three myths given about wikis in the enterprise are:

1. Myth One: Wikis will motivate employees to contribute content.
2. Myth Two: Employees know how to contribute.
3. Myth Three: Wikis will always provide the information employees need.

Myth three is of special interest to me. The analyst points out that although search is a selling point for wikis...the search capability found in wikis are often not as good as those found in content management systems.  She goes on to explain that given there is little structure built into wikis, "it is difficult to
structure this information to make it findable the next day even."

Make no mistake, Wikis provide an organization with a fantastic tool for employee's in an organization to learn how to collaborate.  I believe organizations often underestimate the paradigm shift needed in their own culture for their employees to properly contribute to a centralized knowledge base.  Wikis and other social publishing tools have proven to be a valuable tool for the collaboration component needed in information systems.  However, eventually wikis fall short of what a more well rounded content management system can provide an organization.

Today's Wall Street Journal has a great article regarding an employee swap between Procter & Gamble and Google, A New Odd Couple: Google, P&G Swap Workers to Spur Innovation.  The motivation behind the swap was to spur innovation between the two companies.

Google would like to have a bigger slice of P&G's $8.7 billion annual advertisement budget and better understand the needs of traditional consumer-market companies.  Meanwhile P&G still spends most of it's advertisement dollars in traditional media with as little as 2% of its ad budget online does need some help in making the leap online.

What impressed me most in the story was just how much companies such as Google and P&G are in two different worlds.

Earlier today, I officially canceled my reseller account for Dakota Hosting.  I started the account at the same time I started to build websites as a side business.  I finally decided to stop pushing the hosting business not because I was losing money, but because it wasn't personally rewarding.  I learned a lot about the business and decided Web hosting just isn't in my blood.  I will build a Website now and then for a friend or acquaintance, but to be honest my IT job during the day keeps me plenty busy.  I'd rather find some new challenges using my free-time for doing good instead of the sole goal to make money.

Handy note to keep ready for the boss when he asks if we should upgrade to Vista or not.

InfoWorld:  Our tests show that Windows Vista and Office 2007 not only smash Redmond’s previous records for weight gain, but given the same hardware diet, run at less than half the speed of generation XP.

Now, to be honest I really do like Microsoft's Office 2007 and most of my people would give it a thumbs up.  It is Vista that I have a hard time accepting.  How do you justify Microsoft's Vista in the office...especially when everything just seems to run slower on Vista..

I am a loyal reader of Andrew McAfee's articles which he posts on his Harvard Business School blog, The Impact of IT on Business and their Leaders.  Andrew McAfee is an associate professor at Harvard and spends a great deal of time on his blog discussing and defining Enterprise 2.0.

While we all talk a lot about about Web 2.0, Collaboration 2.0, and Enterprise 2.0, there is actually not enough formal research on the subject as many in the business and academic world would like.  The lack of concrete research and facts on Enterprise 2.0 can cause managers to be a little concerned that they're bringing toys and not business tools to their worker's computer desktops.  There is enough distraction in the workplace and managers question why they would want to bring Facebook to the office?

Michael Silverman has a great article on The Content Wrangler regarding content management. The full title of the article is "Making The Business Case for Web Content Management: First, Admit You Have A Problem".  The article is a one-stop place for explaining content management, why a business or organization should implement a content management system (CMS), and tips for choosing and implementing a CMS.

Over the past several years, I have had a number of people ask me for advice on how to get their own Web site online.  I've been very cautious in the advice I've given.  I simply didn't have the resources available to really get them where they needed to go and stay there.  You would think with more than 20 years of computer experience, helping the government manage their Web pages the past  ten years, and having my own Website would be enough to start my own Internet business.  However, someone who wants to put their business online needs much more than just a single computer geek can provide.  They need 24-hour user support, they need various options in Internet services as their business grows, and most importantly they need to have online security.